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Greetings from Southern California, or as Jean Baudrillard so lovingly calls my home state, the “desert of the hyperreal.” I write you all while basking in the glimmering sunshine amidst throngs of blonde women clad in velour Juicy Couture tracksuits, UGG boots, and oversized sunglasses. Tonight, I shall feast on vegan cuisine with my favorite globetrotter, Lauren. While my trusted and best beloved lab partner/co-author/homeslice ices over in Massachusetts, I decided to take some time to put 2008 in perspective.
To begin with, 2008 was the year of the Rat. It was also the year that a small army of mice invaded my apartment. Currently, Lo tha Funkee Feline is holding down the fort and keeping the little critters at bay by intimidating and humiliating these small rodent beings. Apparently, she also likes to sadistically humiliate and destroy phone cords.
or, the lukewarm reception this store was met with
“According to demography, this is what a significant portion of my fellow observable 18-24 year olds purchase and wear.” This was the rationale I had in my head when crossing the stone threshold at the recently opened Urban Outfitters that fell in the middle of my downtown earlier this summer. It only took about five months for this Urban Outfitters to gestate- remember that. But there it was, with it’s deceptively humble white neon sign perched atop the sculpted granite lentil. I opened the door to the store to find the number of people inside to be sparse and a cheery “Hi, welcome to Urban Outfitters!!” was promptly communicated at me from a near by sales associate. I reciprocated a responsive false signifier, and made a blitzkrieg for the men’s section. Read the rest of this entry »


